BeforeAfterJasmine T.★★★★★
VERIFIED BUYER"My upper lip is darker, so every nude I bought just disappeared or went gray. This is the first one that actually shows up without liner. I wore it to work, to lunch, to Bible study — still there."
FALL SALE · UP TO 38% OFF + FREE GIFT00:00:00
✦ The nude gloss made for melanin-rich lips
Soft Serve Hydrating Lip Gloss
$13.60$22.00SAVE 38%
or 4 interest-free payments of $3.40
Finally, a nude that shows up on your lips — not just in the tube. Soft Serve is a creamy beige gloss tested on deep and two-toned lips first. It stays visible without liner, never turns ashy, and hydrates so deeply you can wear it as your overnight lip treatment.
Visible on two-toned lips
Shine without stickiness
Deep, all-day hydration
Doubles as night treatment
↻ Auto-refills every 6 weeks · skip, pause or cancel anytime
One tube · Soft ServeDelivered every 6 weeks · free gifts
$13.60$22SAVE 38%
+ FREE Satin Lip Pouch$6
+ FREE "Refuge" Scripture Card$3
+ FREE Shipping$5
Ships todayFree shipping in the US
Selling out fastOur last batch sold out in 9 days — limited quantities left
91% soldEnds in 00:00:00
30-Day "It Shows Up" Guarantee
Try it worry-free. If Soft Serve doesn't stay visible and flattering on your lips, you get your money back.
What makes it different?
Most nudes are built on fair lips, so on deep or two-toned lips they vanish, turn ashy, or need a liner to exist. Soft Serve was tested on melanin-rich lips first: a warm, creamy beige that evens out a darker upper lip and stays visible — with a cushiony, non-sticky shine.
Will it work on my lips?
Soft Serve is made for deep, caramel and mixed skin tones, including two-toned (bipigmented) lips. If the shade doesn't flatter you, our 30-day guarantee covers you.
How do I use it?
Day: squeeze a small drop and swipe from the center out — no liner needed. Night: apply a generous layer before bed and wake up to soft, smooth lips.
How does the money back guarantee work?
Try it for 30 days. If it doesn't show up on your lips the way we promise, email us and we'll refund you — no need to send it back.
Ingredients
Shea butter, jojoba seed oil, hyaluronic acid, vitamin E and natural mineral pigments. Vegan and cruelty free. Full list on the packaging.
Shipping and returns
Orders ship within 24 hours from the US. Free shipping on orders over $35. Returns accepted within 30 days.
LOVED BY 200+ WOMEN
Women who'd given up on nude gloss
BeforeAfter
BeforeAfterNadège P.★★★★★
VERIFIED BUYER"Mwen renmen l! My mom and I both wear it now. It's shiny but not sticky — my hair doesn't glue to my lips in the Miami wind. My whole WhatsApp group asked for the link."
BeforeAfterBrianna K.★★★★★
VERIFIED BUYER"I put it on at night like a mask and woke up with soft lips for the first time in months. Then I wear it as my gloss in the day. One tube, two jobs. I'm on my third."
BeforeAfterTiana R.★★★★★
VERIFIED BUYER"Got compliments at church on Sunday and two ladies asked what I was wearing. Feels good to support a brand that sees us and shares our values."
The nude that shows up on you
No more checking the office mirror to find your gloss gone gray. No more liner just to make a nude exist. Soft Serve's warm beige tone was built around melanin-rich and two-toned lips — it blends a darker upper lip into one even, glowing shade. Smooth by morning, polished by noon, still soft at night. One tube, no workarounds.
Evens two-toned lips
Hydrates as it shines
How does it work?
◷ AS YOU APPLY
Cushion Glides On
A creamy, non-sticky texture melts into lips with shea butter and jojoba oil — no tugging, no tacky film, no hair stuck to your lips.
◷ WITHIN SECONDS
Your Tones Even Out
Warm beige pigments soften a darker upper lip so both lips read as one flattering nude — visible, never ashy, never purple.
◷ ALL DAY & OVERNIGHT
Lasting Moisture
Hyaluronic acid holds hydration through coffee, lunch and service. Layer it at night and wake up to soft, smooth lips.
CONSUMER TESTED
We don't just promise it. We show it.
BEFOREAFTER96%
said the shade stayed visible on their lips without liner*
94%
said their lips felt softer after one night*
9 in 10
said it felt light and non-sticky*
*Based on customer feedback from women with deep and two-toned lips.
Why choose Adullam?
| Adullam | OTHERS | |
|---|---|---|
| Visible on two-toned lips | ||
| No liner needed | ||
| Non-sticky shine | ||
| Overnight lip treatment | ||
| Tested on deep skin first |
Frequently asked questions
How do I apply it?
Squeeze a small drop onto your lips and press them together. For more glow, add a second layer at the center.
How long does it last?
The color stays visible for hours; after meals, a quick swipe brings back the shine. Most women reapply 1–2 times a day instead of 5–6.
Will the color show on deep or two-toned lips?
Yes — that's exactly what it was made for. Soft Serve evens out a darker upper lip without going ashy or purple.
Is it sticky?
No. It's a light, cushiony gloss that doesn't grab hair or feel tacky.
How does the money-back guarantee work?
Love it within 30 days or get a full refund — no need to return the tube.
Where do you ship to?
We ship across the United States. Orders over $35 ship free.
Can I use it as a night treatment?
Absolutely. Apply a thicker layer before bed for smoother lips in the morning.
Can I cancel my subscription?
Anytime. Skip, pause or cancel from your account in one click.
Ingredients that care — not just cover
Clean, lip-loving ingredients your lips will thank you for.
Shea Butter
Rich, cushiony moisture that softens dry, flaky lips
NOURISHING
Jojoba Oil
Lightweight shine that feels smooth, never sticky
SMOOTHING
Hyaluronic Acid
Holds hydration all day and through the night
HYDRATINGA refuge for women who were never the shade guide
Adullam is named after the cave where David found refuge — a place of gathering and quiet preparation before stepping out. We made Soft Serve for every woman who's been overlooked by mainstream beauty: care that honors who you are, so you can show up ready.
Visible results in secondsA nude that stays on two-toned lips
Built with our communityTested by women with deep and caramel skin
Clean & cruelty freeVegan formula with lip-nourishing ingredients
